Last Thursday I was again invited for the Primark AW 2016 press days in Amsterdam. Once again the location was beautiful. I had a event from Zalando last November. The location was “Felix Meritis” Anyways I have a love-hate relationship with Primark. When I have press days from Primark I see some awesome items but when I visit the stores I barely can’t find anything that I like. Anyways let’s start a sneak of upcoming collection – cause I took a lot. Not so funny was that I bring my camera but I forgot the battery. So I took all those photos with my iPhone.
PRIMARK AW 2016
For the girls you’ll see a lot of trend for upcoming autumn winter. They have 3 sections. Winter garden combines romantic opulence with lady-like chic. So think of Polo neck shirts, long over coats and natural colors. But also pyjama styled pants. So a more retro feeling. The second section is Downtown is all about the 90’s nostalgia with a modern twist, perfect for the hip, sneaker-loving girl about town. I really liked this section they have some sporty bombers and items with patches which are totally on trend right now! The last section is Dowtown 54 is full of disco-dancing pieces, hinting at what’s to come for the festive season. I saw a lot of glitter items and some faux fur items. A lot of items for every girl with their own taste.
For the men section I was at first a little bit disappointed. We had a small section and I couldn’t find some cool items, but when I saw the Lookbook pictures from the Primark AW 2016 men collection it immediately got my attention. It’s not renewing but what you get expect are some 70’s and 90’s trend. Also some cool bomber jackets and combing suits suits with sneakers. The color pallets are blue, green and grey for this winter.
Every time when I see the Primark home section I get really excited. Also this time Primark has some cool items which are really trendy at the moment. Think about the light boxed and of course items with flamingo’s and pineapples. But also some cool copper items. I can’t wait to add them to my interior.
Down below I selected some cool items that I really liked from the look for boys and girls.
LOOKBOOK PRIMARK AW GIRLS
LOOKBOOK PRIMARK AW BOYS
I hope you like this large blogpost about the Primark AW 2016 collection sneak peek preview. Let me know in a comment below what is your favorite item for the next season from Primark. I wish you all a great weekend!